Attar making process is an artwork in Kannauj district and joining to this, we have caught the essence of the first rain in the container which has gained global attention and is famous as “Mitti Attar” or Petrichor Essential oil.
Quickly it became one of the most traditional scents found in Kannauj. Mitti Attar has recently been very famous and covered through global media for its different perfume comparable to the fragrance of wet earth. The soothing, pleasant fragrance invokes a spirit of regeneration. Our Mitti Attar is made from the baked earth of the Ganga.